Simone Farah, MD, MSc, MBA (Brazil)
Founder & Chief Medical Officer, Fletic – Digital Health that Transforms
Student Membership Coordinator, International Society for Telemedicine & eHealth (ISfTeH)
Professor, Petrópolis School of Medicine (FMP/UNIFASE)
Medical Captain, Military Fire Department of the State of Rio de Janeiro (CBMERJ)
Dr. Simone Farah is a cardiologist with 22 years of clinical experience in cardiovascular medicine and 18 years in telemedicine, digital health and technology-enabled healthcare projects. As Founder and Chief Medical Officer of Fletic – Digital Health that Transforms, she leads projects in digital health strategy, telemedicine, healthcare innovation and the transformation of care models. As Student Membership Coordinator of the International Society for Telemedicine & eHealth (ISfTeH), she supports the next generation of professionals in telemedicine and digital health.
Dr. Farah was the first physician in Brazil to obtain a Master's degree in Telemedicine and Telehealth, awarded by the State University of Rio de Janeiro (UERJ). She also holds an MBA in Knowledge Management and Business Intelligence from COPPE/UFRJ and is a specialist in Cardiac Arrhythmias, trained at the Federal University of Rio de Janeiro (UFRJ).
Throughout her career she has worked at the intersection of clinical medicine and digital transformation, leading and taking part in projects on telemedicine, telecardiology, digital health education and technology-enabled models of care. She serves as a Medical Captain in the Military Fire Department of the State of Rio de Janeiro (CBMERJ), teaches as a Professor at the Petrópolis School of Medicine (FMP/UNIFASE) and reviews for leading cardiovascular journals.
Her work is grounded in the belief that technology should serve medicine, not replace it.